About This Project


Aim – We are given the task to raise awareness of the experiences available in Western Australia and to demonstrate the benefits of travelling on a Working Holiday Visa to WA. As well as promoting working holiday visas to encourage longer-term travel in the state of WA, increasing the market share and bookings to Western Australia.


Results – 

  • 2.5m + views of video content
  • 7m + post reach
  • 200K+ clicks through to the campaign hub at statravel.co.uk
  • Increase of 8% engagement rate
  • Audience pool of 1.5 million engaged users to re-target
  • Bookings up 7% in March, 26% in April and flights by 11% in May

Clients – Tourism Western Australia, STA Travel, MTV UK


Production – Dream Beach Media


Post-Production – Dream Beach Media


Editorial – MTV UK


Talent – Dream Beach Media, Lucie Rose Dolan

Digital, Lifestyle, Print, Social, Travel, Youth