About This Project

Aim – To craft and deliver a new identity, tone of voice and aesthetic for the Yacht Week’s latest route – Sardinia. Working alongside the brilliant in-house marketing team we took our inspiration from a 1970’s independent Italian film!

This fresh identity was a huge success and in October 2020, the route sold out in a matter of minutes!!

Client – The Yacht Week

Production – Dream Beach Media

Post-Production – Dream Beach Media

Talent – Dream Beach Media/The Yacht Week